Basecomfort™ is a brand owned and operated by MB Klosta, a private limited liability company registered in Lithuania.

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data.

1. Information We Collect

We collect personal data when you interact with our website, sign up for our newsletter, or place an order in our store. This may include:

• Full name

• Email address

• Shipping and billing address

• Phone number (if required for delivery)

• Order details (products, quantities, value)

We also collect anonymized behavioral data via cookies and analytics tools (see section 8).

If you contact us via customer support chat (live chat), we may collect any personal data you provide during the conversation to help resolve your issue.

2. Why We Collect Your Data

We collect and process data to:

• Deliver orders and provide customer support

• Send promotional emails and product updates (only with your consent)

• Improve user experience and website performance

• Comply with legal, tax and accounting obligations

3. Legal Basis for Processing

We process your personal data on the following legal bases:

• Consent – e.g., when subscribing to our newsletter

• Contractual necessity – e.g., when fulfilling your order

• Legal obligation – e.g., retaining invoices for tax purposes

• Legitimate interest – e.g., analytics, service improvement

You can withdraw your consent at any time by clicking “unsubscribe” in our emails or contacting us.

4. Data Storage and Security

Your data is securely stored and processed using GDPR-compliant systems and providers. We use appropriate technical and organizational safeguards to prevent unauthorized access, disclosure, or modification of your personal data.

5. Data Sharing

We do not sell your personal data.

To fulfill your order and operate our services, we may share necessary information (e.g., name, address, contact info) with trusted third-party providers:

• Shipping and delivery companies

• E-commerce and payment service providers (e.g., Omnisend)

• Customer support or CRM platforms (if used)

We ensure that all partners comply with GDPR and handle your data securely.

6. International Data Transfers

Some of the services we use may process your data outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent protections, to maintain GDPR compliance.

7. Your Rights

You have the right to:

• Access your personal data

• Request correction or deletion

• Withdraw consent

• Object to or restrict processing

• Request data portability

• Lodge a complaint with a supervisory authority

To exercise your rights, contact us at [email protected].

We do not use your personal data for automated decision-making or profiling.

8. Cookies & Analytics

We use cookies to improve your browsing experience and better understand user behavior.

We specifically use:

• Google Analytics with anonymized IP addresses, for traffic and behavior tracking

• Hotjar, which captures non-personal behavior insights (e.g., clicks, scrolls) for UX optimization

You can control or disable cookies in your browser settings. By continuing to use our site, you consent to the use of cookies unless opted out.

9. Data Retention

We retain your personal data only for as long as necessary for the purposes outlined in this policy:

• Order-related data is retained for up to 7 years to comply with legal, accounting, and tax obligations

• Newsletter and marketing data is kept until you unsubscribe or after 24 months of inactivity, whichever comes first

• Analytics data (anonymized) may be stored for longer for statistical purposes

Once data is no longer needed, it is securely deleted or anonymized.

10. Embedded Content from Other Websites

Pages on this website may include embedded content (e.g., videos, maps, images, or social media posts). Embedded content from other websites behaves in the same way as if the visitor had visited the other website directly.

These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with their content — including tracking if you have an account and are logged in to that website.

We recommend reviewing the privacy policies of any third-party platforms we embed (e.g., YouTube, Instagram, Google Maps).

11. Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that a child under 16 has provided us with personal data, we will delete such information promptly.

12. Contact Us

For any privacy-related questions or to exercise your data rights, contact:
[email protected]
MB Klosta, Lithuania

13. Remarketing and Targeted Advertising

We may use third-party services (such as Google Ads, Meta (Facebook/Instagram), or similar platforms) to display targeted advertisements to users who have previously visited our website.

These services use cookies or similar tracking technologies to display ads based on your browsing behavior. This is known as remarketing or retargeting.

We do not access or store this information directly, but these platforms may link your website activity to your advertising profile on their services.

You can opt out of interest-based advertising by adjusting your ad preferences in Google, Meta, or other platforms, or by clearing cookies in your browser.

14. Payments and Transactions

We use third-party payment processors such as Stripe or PayPal to handle payments on our website. These providers process your financial information securely and in accordance with applicable data protection laws.